People Are Offended By A Diet Pill Ad Showing Slim "Teenagers" Losing Weight
Critics say the ad featuring young women is “irresponsible”, but XLS-Medical Max Strength insists its models are “age appropriate”.
An ad for diet pills showing slim young women losing weight before a holiday has been slammed as “irresponsible”.
XLS-Medical / Via YouTube
The advert for XLS-Medical Max Strength – recommended only for those over the age of 18 – shows the two already healthy young women communicating via text. "Ready for the holidays?" asks one, showing off a picture of her slim figure.
"Wow, you lost weight! You look great!" the other young woman responds. Visibly concerned, she complains she'll "never fit" into her holiday wardrobe.
Her friend recommends she take XLS-Medical Max Strength to reduce calories and "lose weight". The frame then cuts to them grinning and taking selfies on a beach.
The brand, which claims to accelerate weight loss, counts presenter Denise Van Outen as an ambassador. She attended the launch of Max in London in April.
XLS Medical