For the first time in almost half a century, attendance in Swiss cinemas fell below the 10 million mark. In 2025, Swiss cinemas recorded 9.47 million admissions, some 8% less than the previous year. + Get the most important news from Switzerland in your inbox This is what emerges from the final figures published today by the Federal Statistical Office (FSO). In 2016, cinemas still had 13.7 million viewers. The drop in admissions in 2025 was "only partially" offset by the average ticket price, which rose by CHF0.30 ($0.38). The decline is due to the low supply of American films for the general public, which registered 5.3 million admissions, or 56% of the total, compared to 61% in 2024, the FSO points out. With the exception of 2020, a year marked by the COVID-19 pandemic, such a low level has not been seen since 2002. On the contrary, the share of European films increased to 30% of the market. Films from Germany, France and the UK remained the main European contributors in terms of ...