So called dumbphones, or basic mobile phones with buttons, are enjoying a resurgence in popularity. Ease of use, privacy, and a trend towards digital detox are some of the reasons why. According to the latest figures published by Swiss retailer Digitec Galaxus, sales of such ‘traditional’ models rose by 66% in the second quarter of 2024. The website brack.ch reported seeing the same trend. Digitec Galaxus said the interest came mainly from older people; a large proportion of customers searched for the words ‘mobile phone for seniors’. Older people probably find physical buttons easier to use than a touchscreen, the company said. However, such phones are also used by younger generations, and particularly appeal to parents who want to give their children a first phone – but not a smartphone. Back to basics According to Olivier Glassey, a sociologist from the University of Lausanne specialising in digital technology, the interest can also partly be explained by a nostalgic desire to ...
