Swiss dairy products firm Emmi has reached an agreement to acquire the French Mademoiselle Desserts group, which specialises in high-end pastries. The company is worth €900 million (CHF875.3 million). The deal will enable the Lucerne-based dairy processor to expand its market share in the premium desserts category, and is part of its targeted internationalisation strategy, it announced in a press release on Friday. Do you want to read our weekly top stories? Subscribe here. "Our aim is to bring Mademoiselle Desserts' expertise in the French culinary and pastry arts under the umbrella of the Emmi Group", and to complement the range with Italian, American and Latin American-inspired desserts, says Managing Director Ricarda Demarmels. The French group's current CEO, Didier Boudy, would assume responsibility for the new Emmi "Desserts Powerhouse", bringing together all dessert brands to pursue the strategic development of this segment. Mademoiselle Desserts has a leading position in ...
