Switzerland Tourism aims to improve the distribution of tourist flows, both seasonally and nationally. Where points of tension arise, the organisation believes it can resolve them through its promotional campaigns. Do you want to read our weekly top stories? Subscribe here. "We don't have a problem of generalised overtourism in Switzerland," insisted Martin Nydegger, Director of Switzerland Tourism, at a press conference in Zurich on Thursday. Several factors explain why Switzerland is spared mass tourism, the first of which is the franc. The cost of living is a barrier to overtourism, as are the few low-cost air links and the absence of low-cost hotel complexes. + Swiss overtourism threatens industry's health The industry is coping with an average room occupancy rate of 50%, a far cry from saturation, as the aim is to improve visitor numbers. There are, however, some areas of tension. For example, the organisation promoting Switzerland as a tourist destination estimates that cases ...
