Visa Cash App RB aims to make a splash at this weekend’s Miami Grand Prix with a one-off vibrant, multi-colored "chameleon" livery on its VCARB 01 contender.
The unique design draws its inspiration from the Cash App Chameleon Card issued by its title sponsor Visa, a one-of-a-kind customizable metal prepaid debit card. .
While the team retains the familiar blue and silver engine cover and red and white wings, the rest of the car has undergone a dramatic transformation.
From the nose through the sidepods and towards the rear wing, a kaleidoscope of ‘Miami’ colors creates a striking and eye-catching visual.
The special Miami Grand Prix livery is a creative and strategic move that’s all about standing out in F1’s midfield pack.
Visa Cash App's Chameleon Livery is the perfect colour scheme for our first race in the US,” said RB CEO Peter Bayer.
“Since the team's Las Vegas launch in February, we've taken some big steps forward, and we're bringing fans on an exciting new journey.
“That desire to progress and connect is shared with Visa and Cash App, who are bringing people together in the sport through experiences that are unlike anything else out there.
“This incredible livery and the events surrounding its launch here in Miami demonstrate their commitment to the team and F1, and we can't wait to see the Chameleon VCARB01 in action this weekend.”
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“We’re thrilled to be in Miami for Visa Cash App RB’s first US race of the season,” added Cash App marketing chief Catherine Ferdon.
“It’s important for us to engage with the racing community and enhance the fan experience in real life. Whether that’s at one of our in-city pop-ups or art installations, or through an exclusive discount, we’re committed to supporting the growing culture of the sport in the US through this partnership.
“We’re especially revved up to unveil the Cash App Visa Card-themed livery – a physical embodiment of the team’s name – and have high hopes for our team on race day.”
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