How much money a YouTube channel generates per view through Google's AdSense program can vary greatly depending on the metrics a creator pays attention to and the strategies they employ.
The rates the ads make are influenced by factors like a video's audience and which advertisers are buying, Petar Mandich, the chief talent officer at influencer-focused management firm Addition, said in a previous interview with Business Insider.
Austen Alexander has been very successful in raising the amount of money he makes per view on YouTube. Alexander is an active-duty sailor for the US Navy and social-media star with 135,000 subscribers on YouTube who earns thousands of dollars through AdSense. He tripled his rate by following a few steps, he said.
Alexander's first Google AdSense paycheck was for $42, he said. Now, AdSense is his highest revenue stream.
On YouTube, how much a creator earns per 1,000 views is called the CPM rate. Alexander's CPM rate is between $7.70 and $9.50, which is considered a high CPM rate for a YouTube creator, according to industry professionals. But when he was first starting out, his rate was about $3, he said.
Here's how he tripled his CPM rate on YouTube:
"If your video appeals to more companies and falls within those certain guidelines that the company wants to advertise on, then your CPM will go up," he said. "YouTube subscribers really mean nothing when it comes to revenue."
Another YouTube creator, entrepreneur Marina Mogilko, previously spoke with Business Insider about which of her three channels had the highest CPM rate and why.
Mogilko said her 255,000-subscriber business channel, "Silicon Valley Girl," made an average $10.73 per every 1,000 views, while her other two channels only made $4 and $2.71, respectively.
She said the "Silicon Valley Girl" channel had a high average CPM rate because of her viewers' locations and because the channel was filled with business-related videos.
"People who watch this content aren't kids or students," Mogilko said.
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