Switzerland is producing too much milk – and it is too expensive. The industry is responding by cutting milk prices. What this means, and how farmers are reacting. What is the issue? There is currently an oversupply of milk in Switzerland. According to the milk sector organisation, the surplus amounts to around 126 million kilograms. The organisation recently announced a reduction in the milk price for the A segment – high-quality milk used for products sold on the Swiss market (see second box). The price will be lowered by CHF0.04 to CHF0.78 ($0.98) per kilogram. The new price will apply for 11 months from February 1, 2026. This is the first time a milk price has been set for almost an entire year. Until now, target prices were usually valid for just three months. The longer period is intended to give producers greater planning security. How does the organisation justify the price reduction? According to Stefan Kohler, managing director of the milk sector organisation, Swiss milk ...