A controversial fake news study, carried out by Swiss-based researchers on the social media platform Reddit, has highlighted the ethical responsibilities and challenges of conducting studies on society. +Get the most important news from Switzerland in your inbox The research team, which has been linked to the University of Zurich, covertly tested the ability of artificial intelligence (AI) to manipulate public opinion with misinformation on a subreddit group. For several months, the researchers stretched the ethical boundaries of observing social behaviour beyond breaking point. They used Large Language Models (LLMs) to invent opinions on a variety of subjects - from owning dangerous dogs to rising housing costs, the Middle East and diversity initiatives. The AI bots hid behind fictitious pseudonyms as they churned out debating points into the subreddit r/changemyview. Members of the group then argued for or against the AI-composed opinions, unaware they were part of a research ...
