A majority of Swiss and European consumers say they are prepared to opt out of buying American products like Coca-Cola and Nike in protest at US tariffs, a study shows. + Get the most important news from Switzerland in your inbox The survey was conducted in Switzerland, Germany, Austria, France and Italy by Yougov on behalf of the online retailer Galaxus. A total of 5,263 people, including 1,034 in Switzerland, took part. The results show that 54% of Swiss consumers say they are prepared to steer clear of American products. Only Austria recorded a higher figure (57%). Almost 70% of Swiss say they would like to buy European food rather than American. And this trend is particularly strong among older people. The only problem is the price. In Switzerland, only 10% of those questioned said they were "very probably" ready to pay more for non-US products. Translated from French by DeepL/sb How we use technology to translate We select the most relevant news for an international audience ...
