Tengrinews.kz – In the era of social marketing, food has long ceased to be a mere necessity. Now it has become a source of self-expression and even an element of a personal brand. Food trends change at an incredible speed, fueled by bloggers, brands and social media users.
Fall 2024 has been a truly eventful year for various food trends. In the race for consumer attention, visual presentation and the ability to adapt global trends to a local audience have played a key role.
Dubai chocolate
The real hit of this year is the chocolate bar from the Fix brand. The chocolate is handmade. Its distinctive feature is the filling of pistachio paste and crispy knafeh dough. In total, Fix produces 7 types of chocolate bars, but the most popular is called "Can’t Get Knafeh of It."
Despite the fact that Dubai chocolate was created in 2021, it gained wide popularity in 2024 thanks to TikTok blogger Maria Vehera. ASMR video with her participation has gained 102 million views and almost 6 million likes.
@mariavehera257 @fixdessertchocolatier WOW, JUST WOW!!! Can’t explain how good these are! When a chocolate, a dessert and a piece of art meet this is what you get! ???? "Can't Get Knafeh of it," "Mind Your Own Busicoff," and "Crazy Over Caramel." Order on Instagram Chatfood or Deliveroo and let me know what’s your FIX? Instagram : fixdessertchocolatier #asmr #foodsounds #dubai #dubaidessert ♬ оригинальный звук - mariavehera257
Replicas of Dubai chocolate can also be found in Kazakhstan from local manufacturers, the price of which starts from 5 000 tenge.
Hear me out cake
This fall, people threw shame aside and admitted their “unobvious” crushes. Hear me out cake became a way to announce their unexpected crush by sticking pre-prepared sticks with images of their crushes into the cake.
Mostly, they were celebrities and characters from popular movies, TV series and cartoons. However, sometimes these were really bold options. The TikTok video “That’s my dad” has already gained 4.5 million likes.
@lnsylxs It's way too funny????????????????????#fypツ #prt #foryoupage #pourtoii ♬ son original - lnsylxs
Shine Muscat Grapes
If you've seen people on TikTok trying unusual grapes, it's probably Shine Muscat, or "Korean" grapes. This grape variety is a cross between other varieties. It has large yellow-green berries, a crisp texture, a muscat flavor, and low acidity.
Depositphotos.com
You can find it in Kazakhstan for 4 500 tenge, but sometimes resourceful entrepreneurs raise the price to 11 500 thousand tenge or more.
Bahroma Ice Cream
Last week, Bahroma ice cream, produced by Shin-Line, became a real hit on Kazakhstani social networks. Its popularity grew so rapidly and unexpectedly that people began to buy the product in stores en masse. Following this, resellers appeared, selling ice cream at three times the price. If earlier it could be found for 1 800 tenge, now, for example, on live broadcasts on TikTok, the price reaches 6 000 tenge.
@_askatovna #bahroma#тренды #мороженое #алматы #бахрома #fyp ♬ Өзіңмен ғана - Bagym Muhitdenova
Gummy bears in sprite
Multi-colored gummy bears and soda are a strange combination, but bloggers have found an unusual way to make them that has gained popularity. To do this, the bears are poured with Sprite (or another soda) and left overnight, causing them to increase in size. Then they are frozen, turning them into an original treat.
Generated using AI
The unusual sound that the bears make when eaten is especially enjoyable - it will definitely surprise and delight you!
Author - Nuray Kapen
