Kinisis Ventures backs EQQU in booming wearable market
Venture capital firm Kinisis Ventures this week pointed to strong market momentum in the screen-less wearable technology sector, as major players raised billions while its portfolio company EQQU advances towards launch.
The development follows significant funding activity, with WHOOP raising $575 million at a valuation of $10.1 billion, backed by Abbott, Mayo Clinic and sovereign wealth funds.
At the same time, Oura has begun preparations for an initial public offering at an expected valuation of $11 billion, following a funding round of approximately $900 million last autumn.
Both companies are positioning themselves as health platforms built on subscription-based wearable devices, focusing on screen-less user experiences.
Kinisis Ventures said this momentum is directly relevant to EQQU, one of its KVF II portfolio companies, which is targeting a distinct segment within the market.
The company is focusing on premium consumers seeking health insights without compromising aesthetics, a segment that existing wearable providers have largely overlooked.
EQQU aims to serve users who prefer not to wear traditional sport trackers alongside luxury watches or fine jewellery, creating a differentiated value proposition.
The firm is developing a new category of screenless smart bracelets combining jewellery-grade design with advanced sensor technology.
Early validation of the product has shown promising results, with more than 1,000 fit tests conducted.
The company reported a 90 per cent design approval rate, indicating strong user acceptance of the bracelet’s form and comfort.
Sensor performance has also proven competitive, with accuracy comparable to gold-standard ECG chest straps, reinforcing the product’s credibility in health monitoring.
EQQU is currently finalising a patent application to protect its proprietary self-adjusting bracelet design, as it moves closer to market entry.
The company is planning a soft launch of its first bracelet edition in the coming months, marking a key milestone in its commercialisation strategy.
During the patent process, EQQU remained in stealth mode, limiting public exposure while refining its product.
A preview of the bracelet’s design and user experience has now been made available online, offering an early glimpse into the product.
Kinisis Ventures said it sees a compelling opportunity arising from EQQU’s differentiated positioning combined with favourable market trends, as demand for wearable health technology continues to expand.