Venture capital firms like Fireside Ventures, Eight Roads Ventures and Peak XV Partners have earned multi-bagger returns by backing D2C brands such as Wellbeing Nutrition, Oziva and Minimalist. Legacy FMCG companies acquired these startups to expand portfolios and enter fast-growing health and wellness categories. Early VC investments of Rs 25–100 crore turned into returns of Rs 170–850 crore within three to four years.
