Why This New Music Venture Could Be Huge for Independent Creators
For independent music creators, gaining access to the tools and distribution channels that help professionals become successful has often been a huge hurdle. As a result, viral hits can fade quickly without proper support. Now, a newly announced venture seems poised to change that.
Creators Inc. and Mega Millions Music Venture Announce New Partnership
Photo Courtesy of D.J. Alvarez
In February 2026, Mega Millions Music and Creators Inc. announced they were forming a new joint venture called Creator Music Group. According to a Distractify article about the company, it will focus on producing, distributing, and marketing music while ensuring artists maintain their voices. Alongside the announcement about the company's formation, its first single, "Hobby" by Alina Rose featuring Lil Pump and Scott Storch, was released.
Creators Inc. founder Andrew Bachman explained what the new company hopes to accomplish to the outlet. “Creators today are the new media networks. This partnership with Mega Millions Music allows us to provide our talent with real music infrastructure — not just viral moments, but sustainable careers. By combining capital, legal expertise, and global distribution with our creator ecosystem, we’re building a blueprint for the next generation of entertainment.”
Mega Millions Music co-founder Joseph Adeife told Distractify that the venture is designed to empower artists as they create music careers. “This partnership represents a strategic evolution in how creators build sustainable careers. At Mega Millions, we bring legal precision, deal architecture, and scalable infrastructure. By aligning with Creators Inc. and Creator Music Group, we’re combining capital, culture, and operational execution to empower artists and influencers to control their narrative, monetize intelligently, and build long-term enterprise value.”
Why Creator Music Group Could Be Extremely Exciting For Independent Creators
Throughout the history of the industry, artists have often had to weigh the benefits of having a record label behind them and the negatives of losing control of their musical vision. Across all of their statements about the company, the team behind Creator Music Group emphasizes letting creators stay true to who they are.
Considering that most creators gain fans by sharing parts of their lives with followers, it makes perfect sense for them to stay true to who fans know them to be if they are going to create music. Now, there appears to be a path they can take where they will be able to make music they care about, share it with their followers, and have access to what studios offer at the same time. That could be a huge deal for those independent creators and their fans alike.