Bosch Super Bowl Commercial 2026: Guy Fieri Shaves Beard & Debuts Shocking New Look
Guy Fieri, is that you?!
The 58-year-old celebrity chef and Food Network star, known for his signature frosted tips and goatee, transformed into a clean-shaven look in a shocking video posted to his social media last month.
“After so many years celebrating my birthday as Guy, I figured I would celebrate it as just a guy,” he said at the time.
And now we know why!
Keep reading to find out more…
The new look was all part of a teaser campaign for a Super Bowl commercial that aired on Sunday (February 8) for appliance maker Bosch, called “The More You Bosch.”
The ad alternates between Guy as “just a guy” and transforming into the Guy Fieri we know just by using a Bosch appliance.
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