OpenAI is working out how much to charge for ChatGPT ads
OpenAI is reportedly asking a high price to advertise on ChatGPT, around $60 per 1,000 views, or triple what ads on Meta's platform usually cost, according to The Information.
Despite the higher price, OpenAI won't be offering advertisers the same level of detailed information that Google and Meta do, such as whether users took any action in response to seeing an ad on ChatGPT, like making a purchase. Early advertisers on ChatGPT will only get "high-level" data on how their ads perform, like total ad views or total clicks.
OpenAI could give advertisers more details down the line, but when it announced ads in ChatGPT earlier this month, O …