Kambi Group plc signs multi-year online sportsbook partnership with Pickwin in Mexico
The sports betting solutions company Kambi Group has announced a multi-year partnership with Pickwin as it’ll expand its presence in Mexico.
Kambi will provide solutions to the sports betting operator, with Pickwin replacing its third-party sportsbook provider with products from the Kambi Group.
The company, which was founded in 2010, also works with other sports betting operators with partners like Bally’s, Leo Vegas, BetPlay, ATG, LiveScoreGroup, Rush Street Interactive, and more. They work with over 50 operators in more than 60 jurisdictions globally.
Kambi is pleased to announce a long-term online sportsbook partnership with Pickwin, which officially went live with Kambi's market-leading Turnkey Sportsbook today (1 January).
One of Mexico’s fastest-growing online sports betting operators, Pickwin selected Kambi to replace… pic.twitter.com/2xhlTqeCGT
— Kambi (@KambiSports) January 1, 2026
This will include the Bet Builder, trading capabilities, and regulatory compliance expertise too. There will also be shared margin-driving insights provided from Kambi’s global partner network, with the aim being for this to allow for superior pricing and risk management through the bets processed by the company annually.
Werner Becher, Kambi Group CEO, said in a press release: “We are excited to partner with Pickwin and support their vision in delivering world-class sports betting experiences throughout Mexico. Our proven track record in Latin America, combined with our deep understanding of regulatory frameworks, makes this the ideal partnership to support sustainable growth.”
Kambi Group and Pickwin partnership will launch ‘imminently’
The duo will begin to launch ‘imminently,’ with the partnership said to be strengthening the sports betting solutions company’s footprint in the North American country.
Diego Sanchez, Pickwin, Co-founder and CEO: “Partnering with Kambi marks a pivotal moment for Pickwin as we continue our rapid growth in Mexico’s thriving sports betting market. Kambi’s reputation in the region gives us the confidence to deliver a premium experience to our players and we are excited about the opportunities this collaboration will present.”
The announcement comes just over a month after Kambi announced an extension with PENN Entertainment, with the terms of the agreement pushed further to 31 July 2027. Previously, the agreement was set to expire on 31 December 2025. The company supports 30 PENN properties across 13 US states.
Featured Image: Via Kambi Group
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