The launch of Tata’s Sierra SUV is the latest iteration of the trend. Its base version has features once reserved for the top variants because no automaker today can afford to leave them out. Across India, consumers are shelling out `80,000-2 lakh more for features they utilise less than 5% of the time they spend in the vehicle. Drivers admit to this, but if a carmaker excludes even one of these features, the variant is instantly rejected, said industry experts.
