Fresh off his engagement to Spider-Man co-star and longtime partner Zendaya, Tom Holland’s non-alcoholic beer brand is finally available for purchase. Here’s where you can get your hands on Bero, the Spidey star’s brew.
Holland has been sober since 2022 but admitted to People that his first year without drinking “was really difficult.” It wasn’t so much that he was craving alcohol, but he didn’t “feel included” at social gatherings. “When I got sober, I started exploring the world of non-alcoholic beers and realized there was space for me to fit in,” he told Forbes when announcing Bero (pronounced “beer-oh”) in October. “Had I had Bero, I think it would have been easier.”
As of today, Bero is available exclusively at Target locations nationwide. Holland is hopeful that the beverage will let sober people, or those just not fond of alcohol, to partake in celebratory occasions without the negative effects of booze. “When I ventured into the non-alcoholic world, I realized there was a void for a true, premium brand,” he explained.
Holland continued: “I ultimately created Bero for myself because I was craving a product that helped me feel included. I wanted to build a brand that not only stands out but, most importantly, helps people to fit in. I’m so excited to bring Bero to Target, available to shop now nationwide.”
The Avengers member is hardly the only celebrity to start an alcoholic beverage brand, though very few of his peers dabble in the non-alcoholic game. Holland’s Bero stands alongside Ryan Reynolds’ Aviation Gin; Nick Offerman’s Lagavulin Single Malt Scotch; Dwayne Johnson’s Teramana Tequila; and Metallica’s Blackened American Whiskey.
You can purchase Bero at your local Target store.
