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With the new year officially in full swing, we seem to want everything to be new. Perhaps a new lifestyle, hobby, or wardrobe — heck, we’d take a new car and apartment if we could. And while the latter options might be unattainable for most, adding something new to our wardrobe doesn’t have to be. Especially when it’s something as charming as a pretty Bogg Bag from the brand’s new Valentine’s Day collection.
Since their inception, Bogg Bags have been one of the hottest totes to come out of the mom side of social media. It seems there’s a mom everywhere you turn, sporting a Baby Bogg as a diaper bag or using an Original Bogg as a catch-all for the car. In theory, even though they’re just super durable tote bags at the end of the day, they’re still one of the hottest accessories around, and even more so now, thanks to their new Valentine’s Day collection.
The brand dropped their iconic three Bogg Bag sizes in seven beautiful new colorways that will put you in a loving mood. The latest collection consists of bold reds and soft pinks embossed in hearts, with other options drenched in shimmery glitter with heart-shaped holes instead of the traditional round ones. They also dropped a bunch of new Bogg Bits that look just like those iconic candy hearts we all know and love to receive during the holiday. And even though the collection just dropped this week, it’s already selling out. This writer’s favorite, the heart shimmer in BubbleGum pink, is already gone, with other shimmer Bitty versions on the way out soon. So don’t wait too long to make one yours. Below are some of our favorite Valentine’s Day Bogg Bags still in stock.
VALENTINE'S DAY BOGG BAGS 2025
Pops of red are here to stay, and this fun bitty bogg bag is the perfect shade of bright red. It comes embossed with a ton of different-sized hearts and will make for the cutest tiny tote bag there is. It has a dimension of 11 inches long, 4.5 inches wide, and 8.5 inches high, and comes with a small plastic pouch insert.
VALENTINE'S DAY BOGG BAGS 2025
Only the Original Bogg and Baby Bogg Bags are in stock in this shimmering colorway. The original size is perfect for the parent or teacher with much to bring in or set up during Valentine’s Day. It sits 19 inches long, nine inches wide, and 14 inches high and comes with two plastic inserts — one small and one large — to help you stay as organized as possible.
VALENTINE'S DAY BOGG BAGS 2025
Bogg’s Bubblegum Pink colorway is one of my favorite pinks they make. There’s just something so soft and inviting about it that, well… tickles me pink. And the embossed heart design on this Baby Bogg makes it much sweeter. It is 15 inches long, five inches wide, and 12.5 inches high with a small plastic pouch insert.
VALENTINE'S DAY BOGG BAGS 2025
But if you’re after something that’s more of a hot pink, consider the new heart shimmer in Haute Pink. It’s practically the perfect hue of Barbie Pink, just with a little glimmer, and the heart-shaped holes make for a sweet, loving touch. This Bitty Bog also comes with a small plastic insert and is the perfect size for a tiny bag.
VALENTINE'S DAY BOGG BAGS 2025
And what’s a new Bogg Bag without a new Bogg Bit? This Bit looks just like those sweet and chalky candy hearts we used to get as kids. The brand dropped six new ones that say Be Mine, You Rock, BFF, and more — but these have already begun selling out. Only four of the six new Bogg Bits are still in stock.
