The company analyzed the most common DIY projects on social media to inform its designs. The result: smaller, safer tools that can do more.
In the wide spectrum of home improvement projects, from winging it with a roll of duct tape to definitely hiring a licensed contractor, there’s an expanding middle zone of semi-complex projects people want to do on their own. Some, like hanging shelves, are straightforward. Others, like putting up an accent wall or repairing damaged baseboards, require a bit more know-how. But even these projects are being tackled by relative home improvement novices, and social media is awash with beginners documenting DIY home improvement projects and decoration jobs, racking up tens of millions of views on the way.
