Original Muck Boot Company Named Official Sponsor of Westminster Kennel Club Dog Show

The Original Muck Boot Company is adding the title of “the official boot of dog walkers” to its company bio.

According to the Rocky Brands-owned footwear company, it has signed on to be the official sponsor at the 149th annual Westminster Kennel Club Dog Show presented by Purina Pro Plan next month.

The brand said on Monday that it will outfit show ambassadors who are dog handlers and work with The Westminster Kennel Club on social media integration to celebrate the event.

“We are excited to partner with The Westminster Kennel Club and their prestigious dog show,” Chris Lorenzo, vice president and general manager at Muck Boots, said in a statement. “From working dogs on farms and ranches to companion pets, our customers have dogs that are a central part of their lives. Through this proud partnership we will celebrate this common passion.”

The 2025 Westminster Dog Show is a three-day event that will kick off on Feb. 8 at the Jacob K. Javits Convention Center in New York City. The evening events on Feb. 10 and 11, including group judging and the Best in Show ceremony, will take place at Madison Square Garden. The Original Muck Boot Company will be visible through signage, cross marketing promotions, social media content, and product seeding to Westminster ambassadors throughout the event.

“We are thrilled to add The Original Muck Boot Company to our official sponsor roster in 2025 and look forward to a long-term partnership with the lifestyle brand,” Donald Sturz, president of The Westminster Kennel Club, added. “This partnership is a fantastic fit as Muck provides a best-in-class product for dog enthusiasts. Our audience knows that no weather can stop us from being outside with our dogs, so it’s quite fitting that Muck joins us to showcase their versatile boots.”

This is the latest culture-centric moment from the Original Muck Boot Company. In August, the footwear brand teamed up with Dave Portnoy of Barstool Sports to launch a limited-edition clog collection in his name. The collection featured limited-edition colors — a dark blue and an off-white — of the Muckster Lite clog, a one-piece shoe.