Meta tags can be used to increase the visibility of a website on search engines, so they're undeniably important for SEO.On the other hand, they can negatively affect your website's SEO ranking if written improperly.Let's discover what meta tags are, why they matter for SEO, and how to use them correctly to reap the benefits.What are meta tags?Meta-tags are snippets of HTML code capable of being crawled by search engine robots such as Google.They are influential in determining the visibility of a web page on the SERPs. Meta tags are added to the section of pages and can only be seen in the HTML code:Why do meta tags matter to SEO?Meta tags are one of the main channels that a website has to communicate with search engine robots — those responsible for crawling the content of the pages to be indexed. Meta tags are used to indicate to search engines whether a page should be indexed or not, and adds additional information about its content.This turns meta tags into core aspects of a...
