SHOPPERS have been wowed after spotting McCain’s latest teatime potato dish.
The maker of everything from frozen chips to hashbrowns and potato smiles has now created a hybrid of crisps and chips.
McCain’s latest concoction claims to have the crispy exterior of the common snack but is fluffy like a chip.
The product is also flavoured with typical seasonings you would get in crips such as Salt & Vinegar and Firecracker Chilli.
Shoppers were quick to take to social media after spotting its latest take on the potato in Iceland.
Some were excited, commenting that they had tried the product, and it tasted “good” but others were not so impressed.
“So it’s chips..,” said another sceptical customer.
Mark Hodge, head of marketing for McCain’s, said the product was “truly innovative,” with the company also describing the launch as “game-changing,” according to reports in The Grocer.
The product is on sale for £1.75 in Iceland and can be bought either online or in-store.
It was also said the product will launch in Tesco, Morrisons, and Sainsbury’s in March.
The Sun has contacted McCain for comment.
It’s not the first time shoppers have been able to buy frozen crisps.
Iceland also stocks a frozen version of Hula Hoops crisps, which customers can cook themselves at home.
The product has received glowing reviews, with one shopper describing them as “really tasty”.
Another shopper said they tasted better than traditional frozen chips.
They explained: “I much prefer these over the regular chips, great for either lunch or dinner and done in 15 mins.”
While a third happy shopper said: “Bought these without realising they were a frozen product, best mistake I made,
“They are delicious and really do taste like the snack packets of hula hoops!.”
The grocer also previously sold Space Raider-flavoured onion rings and chicken strips that were coated in Nik Nak seasoning, however these appear to be no longer in stock.
ANALYSIS by chief consumer reporter James Flanders.
Food and drinks makers have been known to tweak their recipes or axe items altogether.
They often say that this is down to the changing tastes of customers.
There are several reasons why this could be done.
For example, government regulation, like the “sugar tax,” forces firms to change their recipes.
Some manufacturers might choose to tweak ingredients to cut costs.
They may opt for a cheaper alternative, especially when costs are rising to keep prices stable.
For example, Tango Cherry disappeared from shelves in 2018.
It has recently returned after six years away but as a sugar-free version.
Fanta removed sweetener from its sugar-free alternative earlier this year.
Suntory tweaked the flavour of its flagship Lucozade Original and Orange energy drinks.
While the amount of sugar in every bottle remains unchanged, the supplier swapped out the sweetener aspartame for sucralose.
