If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission.
Happy New Year, folks — We finally made it to 2025! We couldn’t be more thrilled for all the newness set to come our way, especially in the world of Squishmallows. It’s a given that the ultra-soft toy company will have tons of new and exciting launches this year. Still, with Valentine’s Day right around the corner (yes, it’s practically already here), a handful of loveable plushies have begun arriving on shelves everywhere.
Squishmallows 8″ Valentines Hello Kitty, $13
Squishmallows 8” Disney Valentine’s Day Stitch with Kisses, $13
Squishmallows Valentine’s Day 8″ Sager the Pink Dog, $10
Squishmallows 5” Plush Valentine’s Day Box Set, $20
Squishmallows 8” Finley and Corinna Valentine’s Day 2-Pack, $18
This week, Target dropped a handful of the new Sleep-A-Mallows covered in pretty pinks and purples with playful hearts. At the same time, Walmart and Amazon have a bunch of your kiddo’s favorite characters, like Stitch and Hello Kitty, available for pre-order. And it doesn’t stop there! Smaller retailers like Walgreens and CVS have also dropped new Valentine’s Day Squishmallows, which you can order online and pick up in-store. But since we don’t want you to start the new year spending hours to find all these new Squishmallows, we did it for you.
Below are some of the newest Valentine’s Day Squishmallows for 2025 and the best places to buy them. And since the year just started, there are bound to be lots more new Valentine’s Day Squishmallows released from now until February. So make sure to keep this page bookmarked, as we’ll keep it updated with newness as they roll out, so you’ll always be in the know.
One of the easiest places to shop for Valentine’s Day Squishmallows is Target. They always release new collections for upcoming seasons and holidays throughout the year and will even have Target Exclusives, too.
VALENTINE'S DAY SQUISHMALLOWS 2025
The new Sleep-A-Mallows by Squishmallows are all the rage at Target now. This adorable pink dog features soft, fluffy ears and a sweet embroidered heart around the eye, that is sure to make your Valentine smile this holiday.
VALENTINE'S DAY SQUISHMALLOWS 2025
Francine the Purple Frog is the cutest (and only) frog worth kissing on Valentine’s Day. It has two little red hearts on the cheeks with a gold metallic crown on top of its head.
VALENTINE'S DAY SQUISHMALLOWS 2025
For the classic Squishmallow lovers, consider Pepper. It’s a sweet walrus with a plush, fuzzy center and two embroidered hearts on the stomach.
VALENTINE'S DAY SQUISHMALLOWS 2025
Sanrio fans will adore this sweet Cinnamoroll plushie for Valentine’s Day. It’s wearing a pair of chocolate-dipped heart antennas to match the pink chocolate-dipped heart it’s holding.
VALENTINE'S DAY SQUISHMALLOWS 2025
For the parents looking to give their kiddos a giant Squishmallow this Valentine’s Day, consider Caedyn the Pink Spotted Cow. Don’t let the photo fool you, 18 inches is quite massive and will make your kiddo smile.
When finding seasonal-themed character Squishmallows, Walmart is the place to go. They always have a ton of options from Disney, Sanrio, Nintendo, and more.
VALENTINE'S DAY SQUISHMALLOWS 2025
Sanrio fans rejoice! This year, Walmart has an entire Valentine’s Day collection available for pre-order, featuring My Melody, Cinnamoroll, and Hello Kitty. They’re all decked out in this pretty red and pink heart print and have little angel wings at the side reminiscent of Cupid. Trust us, if there’s anything to get for the Hello Kitty lover in your life, it’s this.
VALENTINE'S DAY SQUISHMALLOWS 2025
The seasonal Stitch Squishmallows are always the cutest, and this Valentine’s Day one is no exception. He’s covered in five pink embroidered kiss marks that one can only assume came from Angel, his pink counterpart.
VALENTINE'S DAY SQUISHMALLOWS 2025
And speaking of Angel! She’s also a Valentine’s Day Squishmallow this year and is way too cute. The Angel V-Day Squishmallow is winking at her love and carrying an envelope with a heart that we can only assume is for Stitch.
VALENTINE'S DAY SQUISHMALLOWS 2025
Griffith the Bookworm got an adorable pink and blue update for Valentine’s Day. This version has sweet heart-shaped antennas with heart-shaped glasses to match.
VALENTINE'S DAY SQUISHMALLOWS 2025
Start your day like Hanna the Purple Hippo with a sweet heart-shaped waffle for Valentine’s Day.
You can find practically anything on Amazon, including Valentine’s Day Squishmallows. They have tons of sets and deals you can shop all the time.
VALENTINE'S DAY SQUISHMALLOWS 2025
This Finley and Corinna Valentine’s Day pack is a great gift for the little loves in your life. You can give them both to someone special or give one to two special kiddos who’ll adore it.
VALENTINE'S DAY SQUISHMALLOWS 2025
This five-inch Valentine’s Day box set features some of Squishmallows’ most prominent characters, like Sager the Pink Dog and Francine the Purple Frog, in smaller forms that’
VALENTINE'S DAY SQUISHMALLOWS 2025
Mont the Pink Monster would make a wonderful Valentine’s Day gift for your little one this year. It has playful pink and purple horns, a fuzzy pink belly (which, per its bio, it loves to fill with sweet treats), and sweet purple hearts on its cheeks.
VALENTINE'S DAY SQUISHMALLOWS 2025
Whoever said monsters aren’t cute clearly hasn’t seen this sweet Squishmallow. Atwater, the Purple Monster has a pink and red striped belly, a sparkly heart embroidered on its head, and two smaller ones at the cheek.
VALENTINE'S DAY SQUISHMALLOWS 2025
Even though Walsh is a Christmas Rose, they’ll work wonderfully for Valentine’s Day too. Turn the meaning of a single rose into something fun with this adorable plushie with two tiny embroidered hearts on their leaves.
Before you go, check out our slideshow below:
