MIFFY-MAD shoppers are running to get their hands on the latest restock of Primark’s nightwear range featuring the beloved bunny.
The adorable pyjama collection went viral in July thanks to nostalgic fans.
And now everyone’s favourite rabbit is back in Primark stores – but keen shoppers will have to act fast.
Eagle-eyed TikTok users have already started to post their Miffy hauls, boasting fluffy white dressing gowns and soft furry slippers.
The fictional character was created by Dick Bruna in 1955, quickly becoming the author’s best known and most popular character.
Loved by children all over the world, the sweet and gentle rabbit featured in over 30 books.
In 1984, the little bunny hopped onto our TV screens, and adoring fans have been keeping an eye out for her ever since.
Primark’s winter release of the Miffy collection follows the roaring success of the previous summer release.
Last year, the retailer posted a video of the cutesy clothes, captioned: ‘don’t run, hop to Primark for these Miffy PJs’.
Now, the budget-friendly range has returned in-store.
TikTok user Liv (@olivia_georgia), posted a video to the platform showing her mission to secure the Miffy goods.
She captioned the clip: “Obsessed!”
The video shows Liv’s journey to the Norwich Primark branch, where she hunted for the Miffy merchandise.
She showed viewers rows of Miffy-themed clothing, including soft and fluffy white dressing gowns and thick, furry slippers.
The collection also features a gorgeous black and white checkered pyjama set – with options for both longer trousers or shorts.
Liv told her followers the top cost £13 while the pyjama shorts cost £10.
She said the longer pyjama bottoms cost £14 and the dressing gown was £23.
Happy with her haul, Liv showed herself leaving Primark carrying a bag full of Miffy goodies.
She wrote: “very good start to the new year.”
JUST how does Primark do it? Continue delivering on-trend items at such incredible prices? According to bosses, it's down to four points.
For more information about how Primark keeps their costs so low, and are able to deliver such amazing bargains, visit the Primark website.
And viewers online shared her excitement for the Miffy collection.
One user wrote: “I was literally there that day and I regret not getting everything.”
While another person said: “Went and bought the entire collection yesterday, I couldn’t resist.”
