What is Walmart's 'Wirkin' bag and why is it trending?
(NewsNation) — Walmart is offering an alternative to the Hermès Birkin handbag, making the luxury look accessible to a wider audience, but the budget-friendly piece has become a point of controversy in the process.
The "Walmart Birkin," also known as the "Wirkin," is a handbag that closely resembles the luxury handbag, but for less than $100.
The original Hermes Birkin is known for its exclusivity and high price tags, often ranging from about $9,000 to $500,000. Authentic handbags can be resold for hundreds of thousands of dollars.
The Wirkin has gained attention across social media platforms; but not everyone is a fan, sparking some debates online.
'Wirkin' floods TikTok
TikTok may be behind the viral rise of the Wirkin trend, with the bag gaining widespread attention across the platform.
Priced between $78 and $102, depending on the size, the Wirkin has inspired unboxing videos and users sharing styling tips under the hashtag #walmartbirkin.
However, the trend has sparked an online debate about luxury fashion versus fast fashion.
Luxury fashion vs fast fashion
Supporters view the Wirkin as a way to enjoy a Birkin-inspired look without the hefty price tag, while critics argue it diminished the exclusivity of the original.
Authentic Hermes Birkin handbags are handmade in France with exceptional craftsmanship, making them a status symbol coveted by celebrities and fashion lovers worldwide. However, their exclusivity makes them out of reach for most consumers.
While some view the Wirkin as the democratization of fashion, others argue it undermines the allure of high-end brands.
The trend has also prompted debates on consumerism, status and TikTok's growing influence on fashion.