Dunkin'
Dunkin' is betting on "Espresso" — the Sabrina Carpenter song, that is — and a $5 meal deal going into 2025 as fast food joints compete for customers.
The coffee chain will start serving "Sabrina's Brown Sugar Shakin' Espresso" on Tuesday. The limited-time iced coffee includes espresso, "brown sugar notes," and oat milk, the company said on Monday.
Dunkin' is promoting the drink with a new video ad called "Shake That Ess.'" The ad features Carpenter and others shaking espresso as her hit song plays in the background. Dunkin' created the ad with Artists Equity, a production company founded by Ben Affleck — another Dunkin'-featured celebrity — and Matt Damon.
The ad ends as pop sensation Carpenter has a realization. "Oh, 'Shake That Ess' kinda sounds like 'Shake That A—,'" she says in the ad.
"Working with one of America's most beloved pop stars, Sabrina Carpenter, adds a spirited, fresh energy that perfectly aligns with Dunkin's love of bold taste and good-natured fun," Jill McVicar Nelson, Dunkin's chief marketing officer, said on Monday.
Dunkin' is also adding a $5 meal to its offerings on Tuesday. The deal includes two of the chain's Wake-Up Wrap sandwiches, which include an egg, cheese, and either sausage, turkey sausage, bacon, or a no-meat option, as well as a medium hot or iced coffee.
The chain will also offer discounts for its rewards members in January, including a $3 Maple Sugar Bacon Breakfast Sandwich between Tuesday and January 6 and a $3 Hash Brown Brisket Scramble. Both deals require customers to purchase a beverage.
Fast food chains have been offering value meals this year as a way to attract inflation-weary diners back to their restaurants. While many took aim at lunch or dinner, fewer have been breakfast offerings. In May, Wendy's said it would offer a limited-time $3 breakfast meal, including a sandwich with a side of potato wedges.
McDonald's launched its $5 meal in June, then extended it to most restaurants. Burger King and Wendy's also launched their own $5 options.
