The year 2024 was full of action for international Baseball, Softball, Baseball5, as well as the new, exciting eGames WBSC section. This was reflected on the WBSC social media platforms, with unprecedented growth of almost 30% in followers during the year.
It was a year crowned by the WBSC's flagship tournament, the Premier12 2024 presented by RAXUS, as well as two Baseball World Cups plus the Women's Softball and Women’s Baseball World Cup Finals, two Softball World Cups Group Stages, the second edition of the WBSC Baseball5 World Cup, the Blind Baseball International Cup and a lot of eBaseball action.
The response on the WBSC Social Media platforms was strong, with the WBSC social community surpassing 1.4 million followers.
WBSC Instagram surpassed 165,000 followers in 2024, an impressive 49% growth. The Premier12 dedicated Instagram account went from scratch to reach 22,800 during the year.
TikTok has grown fast to reach 108,000 followers, having a 31% growth and reaching almost 14 million views during the year.
WBSC's Facebook profile grew again by 10%, as it did in 2023, to reach 685,000 followers and remain the biggest WBSC social media platform. The WBSC Facebook profile dedicated to Softball World Cups also reached 62,000 followers.
X remains as the favourite platform for news and the WBSC profile surpassed 127,000 followers, while the dedicated Premier12 X account surpassed 40,000.
The WBSC keeps adding value to its social media platforms with new content like the Player of the Game for Premier12 or Key Moment of the Game, showing Premier12's finalists Path to Glory, and collecting the best plays of the World Cups in addition to our traditional end-of-the-year Top10 Countdown. Also, some Premier12-related Top10 was released, with more to come.
The WBSC's YouTube channel broke the 200,000 followers barrier to reach 205,000, meaning the platform grew almost 11% during the year.
Baseball5 also caught a lot of attention, with the dedicated Instagram account reaching 63,800 followers and the X account 3,400.
With another key year for the WBSC ahead in 2025 with the LA28 Olympics and a new and bigger Premier12 on the horizon, another exciting and engaging year is in store for the WBSC social media community and international Baseball, Softball, and Baseball5 fans around the world.
