The prolific Swiss psychiatrist and psychological theorist C. G. Jung (1875-1961) explored what he referred to as fantasy thinking involving images versus directed thinking involving logic. The American Jesuit media ecology theorist Walter J. Ong (1912-2003; Ph.D. in English, Harvard University, 1955) of Saint Louis University explored what he referred to as orality versus phonetic alphabetic literacy. I further explore both.
