These companies had a terrible, horrible, no good, very bad year.
Building a successful brand is difficult. It requires the fine-tuned execution of a myriad of parts, which will appear in nearly as many contexts: packaging with just the right shelf appeal, a fine-tuned, scalable logo, clicky-yet-authentic copy, and visuals. Nearly every company is bound to make a mistake at some point. But this year, a few big names really messed up.
