Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand that scope to any beverage that pairs well with sports. Yes, even cookie dough whiskey.
There was no more natural fit for the world of celebrity branded booze than Snoop Dogg and Dr. Dre. Gin and Juice was the second single off Snoop’s zeitgeist-storming Doggystyle, a collaboration with the former N.W.A. member who’d taken him under his wing to help redefine West Coast rap. It hit No. 8 on the Billboard Hot 100, tied for his highest-charting hit before his 2000s revival and was inescapable on MTV.
Leafs by Snoop was founded in 2015, giving him the chance to bring his endo to the masses as marijuana began regulation across America. That makes it at least a little surprising it took until 2024 to launch Gin & Juice. His first canned cocktail came out the same year he and Martha Stewart went to Paris to thoroughly enjoy the Summer Olympics for NBC. Thirty-one years after his debut album came out.
What a time to be alive.
Because Snoop is a generation’s renaissance man, he’s not limited himself to merely championing archery and fancy horse dancing. He’s long been a patron of the gridiron, coaching youth teams and even helping his son land a roster spot at UCLA. In 2024 — a busy year, no doubt — he’s extended that to a sponsor role at the Arizona Bowl.
The bowl isn’t merely an altruistic exercise to ensure Colorado State and Miami of Ohio have a place to play. It’s also a chance to push his new signature beverage. Which makes it the perfect time to crack a few cans and figure out if they’re worth drinking for Saturday’s 4:30 p.m. ET kickoff.
