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A new survey revealed stark political and behavioral differences between users of rival social media platforms Bluesky and Meta-owned Threads.
Bluesky's user base skews heavily Democratic, with nearly half of its users identifying with the party, according to findings published earlier this month by CivicScience, a research and survey company. In contrast, only 34% of Threads users identified as either Democrat or Independent.
The study also found that Bluesky users are more politically engaged overall. And nearly three-quarters of them said that they experienced higher levels of stress postelection. In contrast, 33% of people who used Threads daily said that their stress levels decreased after Donald Trump's victory on November 5.
"With the surge of Bluesky coming so directly in the wake of the presidential election, it's not surprising that the user base is disproportionately more left-leaning than the user base of Threads," John Dick, CivicScience CEO and founder, told Business Insider.
The survey included 12,188 Threads users and 5,431 Bluesky users. This roughly mirrors the ratio of both platforms' user bases in the adult US population, as 18% of respondents reported using Threads daily, compared to 8% for Bluesky, CivicScience data found.
Both social networks experienced significant user growth following the US election, particularly as billionaire Elon Musk, the owner of X, threw his weight behind Trump and actively promoted misinformation that reportedly garnered over 2 billion views.
Still, Threads seems to be eating Bluesky's lunch. Earlier this month, Meta CEO Mark Zuckerberg announced that the platform had more than 300 million monthly active users, compared to Bluesky's 24 million users at the beginning of this month.
Bluesky began life inside Twitter in 2019 as a project started under the company's former CEO, Jack Dorsey. Its goal was to give users more control over moderation. Bluesky has been an independent company since 2021 and is a decentralized social network.
Bluesky is powered by the "AT Protocol" (Authenticated Transfer Protocol), which means that while Bluesky operates the main server, anyone can create and run their own server that can work with Bluesky. This allows users to choose different providers while maintaining a unified social network experience. Crucially, this also means that users can add their own moderation policies on top of Bluesky's built-in moderation systems.
"The decentralized moderation policies of Bluesky, which allow for more proliferation of political content on the platform, could be exacerbating this phenomenon," said Dick of Bluesky's left-leaning user base, "as Democrats and liberals create a sort of tribal safe space for their views and conversations."
Beyond politics, the survey revealed an optimism gap between the two platforms regarding AI. Bluesky users appear to be significantly more bullish on the technology, with 62% believing that AI will have at least a somewhat positive impact on the quality of their lives over the next decade, compared to 51% of Threads users.
Overall, More Bluesky users are likely to use platforms like YouTube, TikTok, and X every day compared to Threads users who gravitate toward Facebook and Instagram, which are both owned by Meta.
