The video platform will take action against content that features clickbait titles and thumbnails, particularly those tied to breaking news or current events.
Thumbnails play the YouTube equivalent of a movie poster, aiming to draw your attention to click and watch when you have hundreds of videos clogging your recommended content. Most of us have been baited to click on a video thanks to a flashy title and enticing thumbnail, only to be disappointed when the actual content has nothing to do with what the headline promised.