It seems Bath & Body Works candles are having a fall from grace, according to many customers online. Here's why.
If you go into Bath & Body Works, you'll find rows upon rows of candles for every scent profile, ranging from sweet vanilla to even a rose water fragrance that the New York Times compared to a much more expensive Diptyque candle.
Bath & Body Works, a staple in many malls and shopping centers across the country, is beloved for making good scents (from candles to lotions) accessible.
Its candles cost about $16 to $30, depending on the size, which is comparable to something you'd pick up at Target. But they go on sale often and can often be grabbed for half the price. That's a pretty good deal.
Bath & Body Works candles have long been celebrated for their strong scents and long-lasting burn.
The 14.5-ounce 3-wick candle and the single-wick 7-ounce candle are estimated to burn for 25-45 hours. The new single-wick 8-ounce candles are supposed to last an impressive 30-50 hours, according to the Bath & Body Works site.
The quality for the price makes people feel like they're getting affordable luxury.
But it seems the tides are turning on public love for the candles. And Bath & Body Works itself may be to blame.
In a trending video, TikToker Brann (@xoxobrann) said she took part in Bath & Body Works' annual candle day sale. That's when shoppers can get big 3-wick candles, which usually cost $24.95–$26.95, for $9.95.
That’s a whole 60% off and the season's lowest price.
But even on sale, it might not be worth the money, Brann said in a video that has more than 100,000 views.
In the video, she said the candle she recently bought has been burning super quickly and is almost out despite only using it a few times.
"It looks like I've been using it for a whole year," Brann said.
And she isn't the first one with this complaint. Another TikToker said she only burned her candle for four hours, and it was almost halfway done. And people across Reddit seem to agree that the quality has taken a nosedive. Many said it has gotten to the point where they'll no longer buy a candle from the retailer.
"I know most of us on here have been loyal customers for a while, but the quality of their candles lately is just bad. I think I'm gonna look on Amazon for a small business that hand pours them in small batches with soy wax," a Redditor wrote.
"They probably change the formula to be cheaper quality now," a top comment read.
"Yes and the smell is not as strong either," a person said.
"Yeah like 4 hours and mines almost gone," another wrote.
Experts say there are multiple factors that can impact a candle’s burn rate. They include:
@xoxobrann Bath &body works, we need to talk ???? #candle #candleday #bathandbodyworks #bathandbodycandles #quality #sanantonio #satx #texas #fyp #foryoupage #hmm @Bath & Body Works ♬ original sound - B
The Daily Dot reached out to Brann for comment via TikTok direct message and comment and to Bath & Body Works via email.
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The post ‘Anyone else???’: Bath & Body Works customer demands answers after burning new candle she got on Candle Day appeared first on The Daily Dot.
