The FDA’s new rules for ‘healthy’ labels force design best practices

New labeling may prevent unhealthy foods from passing as healthful choices, but experts say it’s only the first step toward toward improving Americans’ poor diets.

Food brands will now have to do away with at least one form of deceptive communication design. According to a new rule by the Food and Drug Administration, they’ll have to get rid of misleading “healthy” labels on packaging, unless the product meets criteria indicating that it actually is good for you.