MORRISONS is offering all of its shoppers money off their entire Christmas shop today.
It comes after Morrisons customers were left fuming when their deliveries were cancelled or delayed yesterday due to IT issues.
The UK’s fifth-largest supermarket experienced mass delays to click-and-collect and home deliveries, while loyalty scheme members also missed out on special discounts.
Now, Morrisons shoppers are being offered 10% off their shops today in a gesture of goodwill from the chain.
In a statement, the supermarket giant said: “Now is the time to head to Morrisons for great deals as huge price drops have been introduced for ALL Morrisons customers today and TOMORROW (Christmas Eve).”
Not only that but all shoppers can bag specific discounts usually withheld for More Card holders too – including special deals on Christmas essentials.
Plus loyalty members can get an extra 10% off their groceries on top.
The statement added: “To overcompensate for systems issues affecting our More Card customers, all Morrisons stores are offering the top 100 More Card discounts to ALL customers – including the 10p veg deal, turkeys, spirits and champagne – and are also giving More Card customers an additional 10% offer their entire shop as an apology.”
Those More Card customers who have Morrisons Fivers to redeem can get them done manually in-store by staff.
Shoppers have reacted to the gesture online.
One wrote: “I can confirm that the 10% off works on self service, I just used it.”
Another said: “Just had email from Morrisons, the morecard price offers that were not deducted this morning have been made up with morecard fivers, so alls well that ends well plus 10% off tomorrow.”
A third posted: “So this is why I got extra money off! Haha, a good day to buy gift cards!!”
While a fourth commented: “I went about an hour ago and was given 20% off.”
It comes after the supermarket was plunged into chaos yesterday as shoppers rushed to pick up their last-minute bargains.
Angry customers have taken to social media to complain about their festive shop not turning up or arriving on time after the supermarket was hit by a tech glitch.
Some households even had their grocery shops cancelled, but this is thought to have been due to unrelated operational issues.
Others then expressed their frustration over having click-and-collect and home deliveries delayed due to the problems.
One shopper said: “I’ve got a 9am click/collect slot, been booked for weeks. Just got an email 30 mins before, to say WiFi is down so cannot go and collect yet.”
Morrisons said it was contacting customers about their delayed deliveries and some may receive them later than planned.
The majority of shoppers seemed to have issues with the Morrisons More App, which gives customers digital access to their loyalty cards.
It meant customers were stuck paying full price for items at the tills, instead of getting cheaper prices offered to members.
One disgruntled shopper said they were forced to pay full price for carrots – 69p instead of 10p – because of issues with the service.
Supermarkets often slash veg prices to just pennies in the run up to Christmas in a bid to tempt shoppers in to stores.
While another said they paid £10 more for a turkey.
Shoppers were particularly disgruntled because yesterday was the last full trading day before Christmas as many grocers shut early on today to give staff a break.
Sue Davies, Which? head of food policy told The Sun yesterday: “Just days before Christmas, Morrisons’ customers will be understandably frustrated to find that they are unable to use their loyalty card discounts and that some online orders have been cancelled.
“Morrisons should work quickly to resolve these issues and ensure their customers receive their orders and are able to use loyalty discounts on their Christmas food shop.”
It follows news that Morrison software provider Blue Yonder was the victim of a hack, that impacted the number of fresh products it could stock in stores.
The ransomware attack saw the supermarket suffering from a lack of fresh stock including fruit and veg.
However, it was understood that dried and frozen goods were unaffected with stock levels as normal.
A Morrisons spokesperson said at the time: “We are currently operating satisfactorily on our backup systems and we’re working very hard to deliver for our customers across the country.”
You may have heard of loyalty pricing, but do you know what it is?
Sainsbury’s, Tesco and Morrisons are three supermarkets that offer customers signed up to their loyalty schemes exclusive discounts – known as loyalty pricing.
All three retailer’s schemes, Nectar Card, Clubcard and More Card, are free to sign up to as well.
The obvious advantage to loyalty pricing is that you can save potentially hundreds of pounds a year on your shopping, all without spending a penny.
But different supermarkets offer exclusive discounts on different products, so do some research before doing your shopping.
Either way, be wary of supermarkets artificially inflating prices to make it seem like you’re getting a better deal than you are.
A previous investigation by consumer group Which? found Sainsbury’s and Tesco have increased the price of everyday goods then slapped loyalty prices on them thinking customers wouldn’t notice.
Either way, it’s worth shopping around though.
Supermarkets change their prices all the time, sometimes multiple times daily, so it’s worth researching to ensure you’re getting the best price on an item.
You can use websites like Trolley to see how the major supermarket’s compare in terms of price on any number of goods.
