ALDI is enforcing a new two-limit rule across all its supermarkets from this week – but it’s not a permanent change.
The German retailer is slashing the price of its Crémant De Loire sparkling wine from December 27.
Shoppers will be able to get it for £4.99 instead of £8.99, but are limited to two bottles each.
Aldi said the cap will ensure all customers can get hold of the sparkling wine ahead of New Year’s Eve.
However, the two per person limit is only in place until December 31 – four days.
It’s not the first time Aldi has limited the amount customers can get of particular items.
The discounter, which runs over 1,000 UK stores, sparked fury in November after restricting how many Kevin the Carrot plush toys shoppers were allowed to buy.
Some customers were left outraged at being set a limit on how many they could get of the popular toys.
One wrote on Facebook: “There’s a set of three humbugs but you can only have two per person – I was so angry, as I have three kids.”
In November last year, shoppers were left baffled over a “confusing” buying limit on Kevin the Carrot toys.
Customers were only allowed to buy two of each type so everyone had the best chance of getting some.
But some shoppers were left bemused after being told they were in fact limited to two toys across the whole range.
In other news, Aldi has joined a host of other retailers in launching cheap festive veg, with prices set at 8p.
The retailer has also revealed the quietest times to visit branches and swerve the crowds ahead of Christmas.
In August, Aldi confirmed it was axing click and collect across 174 stores after launching the service just four years prior.
The £4.99 service let customers browse grocery items like canned goods and fresh produce online and choose a slot to pick up them up from the nearest branch.
Aldi launched the service at the height of the coronavirus pandemic in September 2020 and by 2021 it was offered across more than 200 stores.
But it started axing the service from dozens of branches, including 12 in July 2023 saying it had only set up the feature on a trial basis.
Aldi is also expanding its number of operational stores across the UK as well, with a number opening this month.
The supermarket has said it wants to invest £800million into its store network and eventually run 1,500 stores across the UK.
Just last week, it revealed the locations of 30 new stores which will open next year as part of growth plans.
Consumer reporter Sam Walker reveals how you can save money on your Christmas shopping.
Limit the amount of presents – buying presents for all your family and friends can cost a bomb.
Instead, why not organise a Secret Santa between your inner circles so you’re not having to buy multiple presents.
Plan ahead – if you’ve got the stamina and budget, it’s worth buying your Christmas presents for the following year in the January sales.
Make sure you shop around for the best deals by using price comparison sites so you’re not forking out more than you should though.
Buy in Boxing Day sales – some retailers start their main Christmas sales early so you can actually snap up a bargain before December 25.
Delivery may cost you a bit more, but it can be worth it if the savings are decent.
Shop via outlet stores – you can save loads of money shopping via outlet stores like Amazon Warehouse or Office Offcuts.
They work by selling returned or slightly damaged products at a discounted rate, but usually any wear and tear is minor.
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