ALDI is enforcing a new two-person rule within days.
The German retailer is slashing the price of its Crémant De Loire sparkling wine from December 27 to December 31.
Shoppers will be able to pick up a bottle for £4.99, down from £8.99 – a 45% discount – but is limiting savvy savers to just two each.
Aldi said the two-bottle limit is designed to spread stock between customers so everyone can get some.
The sparkling wine was launched as part of Aldi’s Autumn Winter range and comes with notes of creamy, honey flecked, quince and golden apple fruit.
Julie Ashfield, managing director of buying at Aldi UK, said: “We want everyone to be able to raise a glass of quality wine this festive period, without breaking the bank.
“By lowering the price of our exquisite Crémant De Loire to just £4.99 and introducing a two-bottle limit, we’re ensuring more customers can experience this exceptional sparkling wine.”
It’s not the first time Aldi has limited the amount customers can get of particular items.
The German discounter, which runs over 1,000 UK stores, sparked fury in November after restricting how many Kevin the Carrot plush toys shoppers were allowed.
Some customers were left outraged at being set a limit on how many they could buy of the popular toys.
One wrote on Facebook: “There’s a set of three humbugs but you can only have two per person – I was so angry, as I have three kids.”
In November last year, shoppers were left baffled over a “confusing” buying limit on Kevin the Carrot toys.
In an effort to make sure there were enough toys to go around, customers were only allowed to buy two of each type.
But some shoppers were left bemused after being told they were in fact limited to two toys across the whole range.
Aldi has joined a host of other supermarkets in slashing the price of its veg ahead of Christmas.
The retailer’s festive list includes:
Aldi had originally said it was dropping the cost of its veggies, including carrots and parsnips, to 15p.
But a price war was sparked after a number of other major UK supermarkets starting slashing the cost of theirs.
Asda was first to announce it was reducing prices, to 10p, but was swiftly undercut by Lidl and Aldi who both said they would charge 9p.
Then Asda and Aldi dropped prices further to 8p.
It comes after Aldi announced its Christmas dinner would be slashed in price from December 19 to December 24.
The feast costs £11.45 with the retailer claiming it serves a family of six.
For £1.91 per head, shoppers get a turkey, potatoes, brussels sprouts, carrots, broccoli, parsnips, stuffing, Yorkshire puds and gravy.
Aldi is also the cheapest place to buy a turkey this year, tying with Lidl, with rival supermarkets warring over who can offer the best prices.
Consumer reporter Sam Walker reveals how you can save money on your Christmas shopping.
Limit the amount of presents – buying presents for all your family and friends can cost a bomb.
Instead, why not organise a Secret Santa between your inner circles so you’re not having to buy multiple presents.
Plan ahead – if you’ve got the stamina and budget, it’s worth buying your Christmas presents for the following year in the January sales.
Make sure you shop around for the best deals by using price comparison sites so you’re not forking out more than you should though.
Buy in Boxing Day sales – some retailers start their main Christmas sales early so you can actually snap up a bargain before December 25.
Delivery may cost you a bit more, but it can be worth it if the savings are decent.
Shop via outlet stores – you can save loads of money shopping via outlet stores like Amazon Warehouse or Office Offcuts.
They work by selling returned or slightly damaged products at a discounted rate, but usually any wear and tear is minor.
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