Top 10 UX Videos of 2024

These are the videos published in 2024 that received the most views from our audience. Each video runs for 3–5 minutes.

1. The Role of Design
   Don Norman explains the role of design and how designers can gain more respect.
2. How to Conduct a Heuristic Evaluation
   Learn how to systematically review your product to find potential usability and experience problems.
3. Homepage Design: 4 Common Mistakes
   Enhance your homepage design by avoiding false floors, providing clear scrolling cues, adhering to familiar web standards, and creating a distinct visual hierarchy to focus user attention.
4. How to Use the Zeigarnik Effect in UX
   The Zeigarnik effect suggests that unfinished tasks are more memorable than completed ones. In UX design, we can leverage this effect to encourage user engagement and task completion.
5. Personas 101
   Personas are personified representations of real information about our target audience that enable us to design with real customers in mind. They help us align ideas and apply what we know.
6. Tabs vs. Accordions: When to Use Each
   Tabs and accordions organize and layer content on the same page. Tabs suit a few long sections, while accordions fit many short ones. Choose based on your content structure and user needs for optimal layout.
7. AI Isn't Ready for UX Design
   Our research and evaluation show that there are currently few design-specific AI tools that meaningfully enhance UX design workflows. As of Spring 2024, AI isn’t ready for designers to take advantage of them.
8. Card Sorting: Why & When
   Card sorting studies help understand how users naturally categorize information. This information can help with creating a product's information architecture (IA) that matches users' mental models.
9. Accordions: 5 Scenarios to Avoid Them
   Avoid using accordions when: 1. Users need access to most content; 2. There's little visible content on the page; 3. Content is complex with multiple levels; 4. Content can't be effectively chunked; 5. An uninterrupted reading flow is prioritized.
10. What Is Cognitive Load?
    Follow these 3 tips to reduce cognitive load and help your users: avoid visual clutter, build on existing mental models, and offload tasks.

Bonus: Top 5 Videos from Last Year

These videos published in 2023 received so many views in 2024 that they would have been on the above list if they had been published this year:

1. Introducing a Participant to a Usability Test: A Demonstration
   Facilitation experts demonstrate how to prepare a participant for the test session. Use a facilitator’s script to help remember the important information that participants need to know.
2. Information Architecture: 3 Key Models
   Navigation, taxonomies, and the full IA structure are different ways of modeling a product's structure. We review the differences and similarities between these three different IA models.
3. Accessibility vs. Inclusive Design
   "Accessible design" and "inclusive design" are often used interchangeably. While they are related, their focuses are different.
4. How to Use Empathy Maps
   The empathy-mapping process helps distill and categorize knowledge of the user into one place, while the artifact serves as quick, digestible way to illustrate user attitudes and behaviors.
5. Usability Test Facilitation: 6 Mistakes to Avoid
   Become a better usability testing facilitator by avoiding common missteps, like asking leading questions or reacting to user behavior.

See Also

• Top 10 UX articles of 2024
• Top 10 UX videos of 2023
• Top 10 UX videos of all time