Vice President Kamala Harris handed President-elect Donald Trump the biggest weapon that let him defeat her in the election, argued his campaign strategists Chris LaCivita and Tony Fabrizio in a tell-all interview with Politico's Jonathan Martin Thursday.
"What did your data show was your most effective ad against her?" asked Martin.
"Well, first, usually any ad where she was talking, was effective. Using her words," said Fabrizio. "And there were a ton. In fact, there was so much, we couldn’t use all of it."
A lot of Trump ads clipped some of her more left-wing proposals from her initial, ill-fated run for the nomination in 2019 — but one ad that ran incessantly included her comments on not having any significant points of disagreement with President Joe Biden, which she made on The View.
Asked whether this ad was more effective than others pushing transgender panic, LaCivita and Fabrizio said they were "two different things" appealing to "two different groups of voters."
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In particular, they elaborated, they had to use different strategies to reach out to "persuadable" voters and "low-propensity" voters.
"It’s two different tacks," said LaCivita. "Low propensity: Get them to vote. Persuadable: Try to get them over. The Harris campaign was convinced [persuadables were] around 4 to 6 percent. We knew it was probably closer to 10 to 12 percent. We focused the entire campaign around the issues that matter to the persuadable voters early. Tony modeled them, and we tracked what the electorate, based on the persuadables, was thinking.
"And that drove all of our decision-making."
