A CHOCOLATE bar that has had food lovers travelling across the world and queuing for hours has arrived in the UK.
Lindt’s “Dubai Style” flavour garnered over 90 million views on TikTok and has led to 10-hour queues to get a taste of it.
The bar, which was released in the UK yesterday in limited supply, features a crunchy pistachio mixture topped with crunchy Kadayif pastry.
The Swiss chocolatier has brought a twist on the flavour that has previously gone viral on TikTok.
The first recipe for Dubai chocolate was created back in 2021 by Sarah Hamouda of FIX Dessert Chocolatier.
But the popularity of the chocolate flavour has only recently taken off after going viral on platforms including TikTok thanks to influencers like Maria Vehera.
Videos showing people biting into the bizarre-looking treat drew mass amounts of attention, and now Lidnt is taking advantage of it.
Stefan Bruderer, Master Chocolatier at Lindt & Sprüngli said: ” We’re always tapped into consumer trends.
“After we saw how well the Dubai chocolate craze went down on social media, we knew we had to get involved and put our very own twist on it.”
UK chocoholics will have to visit one of the select stores this new bar has popped up in.
It won’t come cheap either – a 145g bar costs £10 in-store.
Newfoodspotteruk on Instagram explained to followers they travelled over an hour and a half to Cheshire Oaks to get one of the Lindt chocolate bars saying: “It was worth it”.
The treats have already been making waves in different parts of the world.
It’s already hit stores in the United States, Switzerland, Austria and Germany.
In November, hundreds of shoppers queued up in the rain for hours in the western German city of Aachen to get their hands on the bar – with only 100 on offer.
The most dedicated chocoholics said they travelled over 4,000 miles to get their hands on the sweet treat.
We all love a bit of chocolate from now and then, but you don't have to break the bank buying your favourite bar.
Consumer reporter Sam Walker reveals how to cut costs…
Go own brand – if you’re not too fussed about flavour and just want to supplant your chocolate cravings, you’ll save by going for the supermarket’s own brand bars.
Shop around – if you’ve spotted your favourite variety at the supermarket, make sure you check if it’s cheaper elsewhere.
Websites like Trolley.co.uk let you compare prices on products across all the major chains to see if you’re getting the best deal.
Look out for yellow stickers – supermarket staff put yellow, and sometimes orange and red, stickers on to products to show they’ve been reduced.
They usually do this if the product is coming to the end of its best-before date or the packaging is slightly damaged.
Buy bigger bars – most of the time, but not always, chocolate is cheaper per 100g the larger the bar.
So if you’ve got the appetite, and you were going to buy a hefty amount of chocolate anyway, you might as well go bigger.
Speaking to the Independent after leaving the Lindt store in Aachen with the bar in hand, Zi Cheng Lai, 23, from Malaysia, said: ‘It’s a hype, a trend on social media, with people waiting in long lines.
“We want to try it out here and be part of it.”
In Stuttgart, Germany, Leon Faehnle told AFP: “I waited 10 hours. I’ve been here since midnight just to taste this chocolate.”
People are also issuing shout-outs to Dubai residents to help them source a bar.
One person wrote: “Whoever is travelling back from Dubai to London could you get me a fix dessert chocolatier chocolate bar cause I’m dying to try it.”
Another said: “I need to go to Dubai and try Fix Dessert chocolates immediately.”
And a third wrote: “I’m gonna buy that fix dessert knafeh flavored chocolate bar once I get back to Dubai.”
Dubai-style chocolate was created in 2021 by British-Egyptian entrepreneur Sarah Hamouda.
The Dubai-based businesswoman founded Fix Dessert Chocolate as a response to her pregnancy cravings and love of dessert, with “Fix” standing for “freaking incredible experience”.
“To be honest, not at any point did I think this was going to become global,” Sarah told CNN.
“It’s insane what’s been happening,” she added.
