How do you make it in the music business in 2024? For starters: Don’t put out more albums every year than even your hardcore fans can keep track of. Don’t chase every new idea you have (psychedelic rock, electronics, symphony orchestras!) and make every album sound nothing like the last one. Don’t encourage fan bootlegging. And above all, don’t call your band something like “King Gizzard and the Lizard Wizard.” GQ hitches a ride with the Australian sextet who’ve become a worldwide sensation by doing just about everything except what you’re supposed to do.
