Skechers has expanded its retail footprint with a new flagship store in Prague.
The footwear brand’s newest store is located on High Street Na Příkopě, the city’s main shopping area, which Skechers said in a statement is a boulevard that is visited by 120,000 people daily. With this new addition, Skechers now has eight retail locations in the Czech Republic.
“Skechers has universally become the brand that consumers look to for style, comfort and value, everywhere they live or travel,” Skechers president Michael Greenberg said in a statement. “We have had great success expanding our business across Europe, most recently increasing our third quarter 2024 EMEA sales by 30 percent over last year — and see our growing consumer presence in the Czech Republic as an opportunity to build on our strong momentum in the region.”
The store spans 596 meters (approximately 1,955 square feet), and inside, Skechers added both natural and LED lights that it explained were designed with renewable EU-manufactured biopolymer materials. The company described the store as a “mid-century modern space” that includes a large video wall and wraparound lightbox column above a custom feature table, with a modern light fixture integrated above.
In terms of products, the store prominently features the brand’s lifestyle footwear collections for men, women and kids, as well as dedicated walls for Skechers Performance shoes. There are also sections for apparel and accessories.
“Skechers retail destinations are paramount to connecting our signature styles and comfort technologies with millions of consumers. They offer living galleries of our diverse product offering, and it’s a visceral experience to walk in, hold and try on styles for every age,” Skechers CEE general manager Petar Dulić said in a statement. “With this central retail store between Old Town and New Town Prague, we offer more accessibility and convenience than ever to locals and tourists.”
Peter Verry is the Senior News and Features Editor for Athletic and Outdoor at Footwear News. He oversees coverage of the two fast-paced and ultracompetitive markets, which includes conducting in-depth interviews with industry leaders and writing stories on sneakers and outdoor shoes. He is a lifelong sneaker addict (and shares his newest purchases via @peterverry on Instagram) and spends most of his free time on a trail. He holds an M.A. in journalism from Hofstra University and can be reached at peter.verry@footwearnews.com.
