Bundesliga uses OTT streamer OneFootball to spearhead international expansion
December 18 – The DFL Deutsche Fußball Liga is making Bundesliga live content more accessible in select international markets by expanding its ‘Bundesliga Pass’ OTT service with OneFootball to Vietnam and South Africa.
After a launch in India in August 2024, where fans received exclusive access to all Bundesliga 2 matches, the OneFootball service launched in Vietnam last week, with South African audiences set to gain access starting January 2025.
Both markets will offer OneFootball’s pay-per-view and Season Pass options with all Bundesliga and Bundesliga 2 matches live-streamed co-exclusively on the OneFootball platform,
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