A ‘mosh pit diaper’ designed to help concertgoers avoid long trips to the loo has sold out within minutes.
The limited-edition, black pleather incontinence pad, designed specifically to be used in mosh pits at music gigs, was available for $75 (£59) before quickly flying off the shelves.
The unusual item was sold by US bottled water company Liquid Death, who often incorporate heavy metal imagery and stunts in their marketing.
Promo material for the ‘Pit Diaper’ read: ‘If you’ve been to a concert, you know the scariest place isn’t the mosh pit. It’s the bathroom. Now you can avoid having to brave that hellscape with the new Pit Diaper, powered by Depend.
‘The Pit Diaper is an innovative new solution to help fans like you stay in the safety of the pit and still enjoy all the great-tasting Liquid Death you love!’
Each undergarment is adorned with a hanging metal chain, side spikes, a metal clip for keys, and made with an adjustable waistband. They also come equipped with 52 Depend guards for men to stick on the inside.
Martin Knight-Jones, vice president at Depend’s parent company Kimberly-Clark, told Adweek: ‘The idea is rooted in a strong insight and cultural phenomenon that we’ve recently seen with concertgoers, especially Swifties, choosing to wear Depend so they didn’t have to miss any part of the concert.’
It comes following a number of viral bathroom incidents at concerts this year which has sparked debate about the lengths fans are willing to go to see their idols in person.
In November, content creator Allison Suarez Miranda posted a TikTok describing her experience watching a woman wet herself at a Sabrina Carpenter show while waiting for the singer to take the stage.
‘Imagine you are just patiently waiting for sweet baby angel Sabrina to come out on stage when all of a sudden,’ the caption reads before switching to a photo of a massive stain on the black floor.
‘A random girl squats down, takes off her underwear and pees all over the floor,’ Allison claimed. ‘At least the crowd had a good sense of humor about it after it was cleaned up.’
In the comments section, Allison later claimed the culprit was ejected from the venue after she urinated on the floor.
‘I have a video of her standing on the puddle and then security making her leave,’ she claimed.
It follows a similar incident at a concert for rock band Godspeed You! Black Emperor in October, during which a person in attendance allegedly defecated themselves while standing in the crowd.
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