December 18 – Tottenham Hotspur continues to remain ‘Spursy’ on the pitch, however, when it comes to marketing and partnerships, the North London club roar. In a new deal, the club has announced that Tiger Beer will be its ‘Official International Beer Partner’ in an effort to capitalise on the team’s growing presence in Asia.
Founded in 1932, Tiger Beer originated in Singapore and is considered one of Asia’s most iconic brands. The strategic partnership aims to connect with fans through innovative activations designed to engage local fan communities,
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