A look behind the curtain at the best books of 2024
Every year, Oxford University Press’s trade program publishes 70-100 new books written for the general reader. The vast audience for these trade books comprises everyone from history buffs, popular science nerds, and philosophy enthusiasts pursuing intellectual interests, as well as parents and caregivers seeking crucial advice or support—all readers browsing the aisles of their local bookstore (or the Amazon new releases) for literature that deepens their insight into the world around them.
Oxford editors from across our press submit books for catalog consideration; our sales team evaluates forecasts and sales patterns to determine the market for each title; and the trade marketing and publicity teams coordinate, plan, and pitch to get these titles in front of readers. Each year, when December rolls around, we excitedly wait to see which titles will be featured in the year end “Best Books” lists put out by the major media outlets including The Telegraph, The New Statesman, The Economist, The New Yorker, TLS, and more. Inclusion on these lists serves as yet another seal of approval, highlighting the quality of the content, wide appeal, accessibility, and novelty of the books we publish. Being featured in such reputable lists and selected by the top critics and thinkers reinforces the press’s reputation for publishing high-quality, impactful work.
This year’s list includes the first ever history of the transition from the Tudors to the Stuarts by a Professor at the University of Oxford; the final book by the prolific writer John L. Heilbron—the definitive account of the great Bohr-Einstein debate; a collection of nine tales of romance and wonder from early Irish literature; and a deep dive into the mysterious origins of words by arguably the greatest living English word-hunter.
As the world’s oldest and largest university press, OUP holds an important place in the publishing landscape. The press’s mission is an extension of the university’s—we strive for excellence in research, scholarship, and education through our global publishing program. A crucial aspect of the trade team’s role is making sure that the work of Oxford’s academics and scholars isn’t kept solely within the confines of academia, but instead is shared with the wider population. Through the use of accessible and engaging writing, OUP’s trade books share the expertise of highly qualified researchers with the general public, allowing new ideas to spread and reshape our knowledge of the world.
The ‘Best Books’ lists which numerous major media outlets share annually represent the capstone of yearly book coverage. All year, publicists submit books to hundreds of newspapers, magazines, radio stations and other outlets for review, excerpt, author interviews and news coverage. In the last 12 months, the New York Times (with its 153 million reported unique visitors per month) covered 18 of OUP’s titles—including a review of Making the Presidency which drew comparisons between John Adams and Kamala Harris’s legacy, and an Op-Ed by the authors of Wreckonomicswhich asked when liberals became so comfortable with war.
Beyond the Times, in the last year 11 books were featured or reviewed on the BBC, 19 in the Wall Street Journal, 15 in the Times Literary Supplement, 11 in the Financial Times, 8 in the London Review of Books, another 11 in Time Magazine, and to the delight of the author, The Rise and Fall of the Neoliberal Order was recommended on Oprah Daily. These reviews are truly just the tip of the iceberg in publicity campaigns that also include hundreds of podcasts, local media coverage, and events that bring authors directly into communities. The additional visibility a book receives when it is reviewed in major outlets often translates to significant boosts in sales and allows authors to extend the size of their audience and the reach of their message. This visibility is also many authors’ first exposure to OUP’s range of publishing and can be instrumental in attracting future authors that help the program grow and diversify.
Each year’s list of best book serves as a distillation of our collective questions and priorities as a society. Trade publishing must be more agile than traditional academic publishing because every title has to tap in to at least a certain portion of the zeitgeist. As a reflection of preoccupying questions, last year’s list was topped by Kirkus’s selection of Trans Children in Today’s Schools, as well as both Defectors and The Ruble from our Russian and Soviet history lists. This year, different trends have clearly risen to the top of readers’ consciousness. The New Statesman (in their seasonal lists released throughout the year) have selected not one but two Oxford books on AI. The AI Mirror by Shannon Vallor—a former AI ethicist at Google—offers advice on reclaiming our humanity in the approaching age of machine thinking. AI Morality edited by David Edmonds is a collection of essays from leading philosophers exploring some of the nearly endless questions about our changing relationship with AI.
Similarly, this year’s list includes two titles about China. The former prime minister of Australia Kevin Rudd’s book On Xi Jinping and Oriana Sklyar Mastro’s Upstart both provide informed perspectives on China’s role in the global world. When asked why she chose to write her second book for a general audience, Dr. Mastro points out that China’s power has impact far outside of academia and she wanted to make sure her work could reach readers in all walks of life.
The support that the trade marketing and publicity teams provides authors is crucial to strengthening their careers. Debut authors utilize our platform to both benefit their scholarly careers through the academic prestige the Oxford brand provides while simultaneously developing their presence as a noted subject matter expert in the media. This recognition grows in tandem with the author’s career, allowing the Oxford trade program to retain successful authors as well as attract well-established authors who haven’t previously published with us.
This year, COMBEE by Edda L. Fields-Black was selected as one of The New Yorker’s recommended titles and among The Civil War Monitor’s Best Civil War Books. Dr. Fields-Black is a direct descendent of one of the hundreds of formerly enslaved men who liberated themselves after the Battle of Port Royal and joined the 2nd South Carolina Volunteers to fight in the Combahee River Raid along with Harriet Tubman. Only her second book, and her first written for a wide audience, it was essential to Dr. Fields-Black that she had an opportunity to share both her research and also her family’s story.
On the other end of the spectrum, the trade team works with many authors and scholars who are well-established in their careers and come to OUP with ample experience and high expectations of the publishing process. Our team was honored to have the opportunity to work with Noel Malcolm on his 12th book Forbidden Desire which was named by both The Times Literary Supplement and History Today as one of the best books of 2024. Malcolm has published across academic and trade publishing houses during his long career, and it was important that we be able to provide him with the highest level of marketing and publicity possible.
All of the books published by Oxford are the culmination of years of work on the part of the authors, research assistants, editors, designers, marketers, and publicists. Each one is an accomplishment that has the potential to move knowledge forward. The books in our trade program—with their potential to speak to all readers—represent a unique opportunity to inform, illuminate, and entertain. Join us in celebrating the best books of 2024.
Featured image by clu, Getty Images via Canva. Image modified in Canva.
