Di Marco et al. (open source) do a comparative analysis of 8 different social media platforms (Facebook, Twitter, YouTube, Voat, Reddit, Usenet, Gab, and Telegram), focusing on their complexity and temporal shifts in a dataset of ~300 million English comments over 34 years.Their abstract:
Understanding the impact of digital platforms on user behavior presents foundational challenges, including issues related to polarization, misinformation dynamics, and variation in news consumption. Comparative analyses across platforms and over different years can provide critical insights into these phenomena. This study investigates the linguistic characteristics of user comments over 34 y, focusing on their complexity and temporal shifts. Using a dataset of approximately 300 million English comments from eight diverse platforms and topics, we examine user communications’ vocabulary size and linguistic richness and their evolution over time. Our findings reveal consistent patterns of complexity across social media platforms and topics, characterized by a nearly universal reduction in text length, diminished lexical richness, and decreased repetitiveness. Despite these trends, users consistently introduce new words into their comments at a nearly constant rate. This analysis underscores that platforms only partially influence the complexity of user comments but, instead, it reflects a broader pattern of linguistic change driven by social triggers, suggesting intrinsic tendencies in users’ online interactions comparable to historically recognized linguistic hybridization and contamination processes.
