A recent switch to livestream selling on social media platform Xiaohongshu three months ago has seen Feng sell everything from a 15,000 yuan ($2,060) Carven suit to her favorite brand of rice that costs 60 yuan for a 1 kg bag. Xiaohongshu, sometimes compared to Instagram, has long been one of China's most important marketing tools. It has made several ecommerce pushes over the past decade without much success.
